Treeture was founded by Genevieve Zander, a well-regarded dancer in the Los Angeles community who has been performing professionally for the better part of a decade after graduating from UCLA with a Bachelor of Arts in Dance. Acclaimed for her emotive commitment, delicate physical prowess, and impeccable technique, she has worked with Lucent Dossier Experience, Kybele Dance Theater, LA Opera, Disney, and Google amongst many others. A culmination of years of professional artistry, refinement, and innovation, Treeture is Zander's unique vision of the theatrical dance experience.

Evienne Zander is a print and digital marketing specialist who graduated from UCLA with a Fine Arts degree in painting and photography. She first helped bring Treeture to fruition at the Lightning in a Bottle music festival in May 2017 where she enticed audiences with Treeture's ethereal design and captured imaginations with its interactive playfulness. A trained voice-over actor and performance artist, Evienne looks forward to expanding Treeture's intersection with art and technology by building sets, creating costumes, and developing interactive experiences for curiosity-seekers around the world.